#SportsBiz Objection Handling Heading to 2022
In 2011, the company where I started my sales career, CEB, wrote a book called The Challenger Sale that has fundamentally changed the way that tons of businesses across the country sell. The book has barely had an imprint on the #sportsbiz landscape, even though the methodology behind it should have lined up perfectly. Theoretically, sports tickets, like most products The Challenger Sale was a hit for, is not something the consumer NEEDS. Since it's not something the consum