Handling Specific #COVID19 Objections
Always want to keep anonymity of those who write into this site, so without quoting directly, because that would give the person and team away, a rep wrote into the site asking about two very specific, very COVID19 related objections.
How do we combat state and local government declarations that may not deal with us directly or yet from fans?
How do we deal with information that is inflamed by the media that our fans regurgitate?
I'll answer those questions, but, real quick, I want to remind: #COVID19 is a pandemic that has killed 135,000 Americans and 550,000 people globally, as of writing this. It's a terrible disease that has wreaked devastation on families all around the world. Fans have every right to be fearful and concerned.
But if we believe our organization can keep fans safe, and will re-start with fans in a smart and thoughtful way, we can still provide our thoughts for each of the objections above. So here my scripting on both of them:
Combatting state and local declarations that may not deal with us directly or yet from fans:
First off, I appreciate your concern. This pandemic has created real challenges that people and governments alike are forced to think about. What your specifically discussing DOES NOT APPLY TO US RIGHT NOW/IS A LONG WAY FROM AFFECTING US. Here's why it doesn't/won't _____________. If this is a reason why you don't want to move forward right now, I get it. but we are moving deposits every day, and if you trust this organization to have your best interests in mind, and ensures your money goes to seats, whenever we play, I would recommend now so we can maximize what you spend.
Combatting media inflamation of #COVID19:
First off, I appreciate your concern. This pandemic has created real challenges that people and governments alike are forced to think about. The news is going to handle this how they seem appropriate, but I can promise you that we will not let one fan into this stadium if we don't believe that we can keep them safe...whenever that is. If you want to be a part of TEAM NAME, I want you to do it with the confidence to know that when we play, we will take care of you. If that idea challenges you right now? No worries. Totally understand. If you feel comfortable? I'd love to make sure we can maximize the money that you do spend.
I've said this before, and it bears repeating now. If you do not believe your organization can keep your fans safe whenever you return, then you need to stop working there. You can't sell tickets AND believe you're killing people at the same time. If you trust your team, then let your fans make decisions for themselves by re-emphasizing your faith in the team. That is at the core of BOTH the above objections.