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  • Brett Zalaski

Take This Moment Seriously


I know this is a super hot take, but last night, while watching the NFL Draft, I couldn't help but be moderately disturbed watching many NFL executives conduct their business with their family around them. Yes, I know most of them had done their prep ahead of time. Yes, I know these are unique times. But a huge part of me wanted to ask if they were taking this seriously enough. Would they normally let their kids run amok in the draft room? Why should this year be any different?


During the incredible address in The American President, President Andrew Shepard, played by Michael Douglas, has a line where he says, 'We have serious problems to solve, and we need serious people to solve them. And whatever your particular problem is, I promise you Bob Rumson (his re-election opponent) is not the least bit interested in solving it. He is interested in two things, and two things only: making you afraid of it, and telling you who's to blame for it.'


It's an easy moment to have the fear and anxiety of what's happening grind us to an outbound halt. It's easy to blame management for a lack of clear communication, your kids running around the house, or etc. etc. etc. why it's hard to go outbound right now. But these are seriously challenging times, and we need serious people to step up and lead the business forward.


What you can do is your job. You can go outbound to current clients to learn more and identify referral and cross-selling opportunities. You can reach out to businesses to start the sales process and help identify challenges we can support when we play again. You can brainstorm with your group leaders on ways to grow those groups. You can interact with fans on social media to help bolster your digital footprint. You can demonstrate your value to businesses by sharing success stories on LinkedIn.


Maybe I am overreacting to last night's draft. But I'd rather be the one who takes this moment TOO seriously than the one who lets it slip past.