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  • Brett Zalaski

The Happy Salesperson Blog

Updated: May 3, 2018

I’m very proud of the things I’ve accomplished as a sports business professional. It’s a sliding scale from super proud to just pretty proud, but I believe that regardless of the monetary success at each stop, my directors, manager, reps, and trainees believed that I genuinely cared about their personal and professional successes.

The façade that sales trainers put on is one of perfection. We are absolutely the perfect people to be telling you what to do and how to sell. This, then, is probably a bad thing for a trainer to admit, but I’m a long, long ways from perfect. I’ve failed numerous times personally and professionally. There are failures that I’m proud of for the effort put in, and there are failures I’m embarrassed and ashamed of.


I’ve suffered both physically and mentally from the challenges I hear from salespeople every day. I don’t make enough money. I work way too many days and way too many hours. My friends are mostly the people I work with. The culture of the office is terrible. My work/life balance stinks. My friend in industry X makes way more than I do and has way more free time. These are real, valid issues the sports industry has to continue to face up to. Individually, I hate to say it, they are also excuses. I know they are because I’ve used all of them.


The Happy Salesperson Blog will focus on all of these issues and ways that you can deal with, cope with, or positively impact them on a day-in, day-out basis. I’m not an expert on most of this, so we’ll have a host of contributors to speak on a variety of topics ranging from managing to live on a small salary, to work/life balance, to branching out to become a part of your new community, to managing the stress of a busy calendar, to positively impacting office culture, to positively impacting your direct reports, to a ton of other topics. The goal is to help the incredibly talented people who enter the business of sports stay in it as long as they want. Period.


Why this? Why now? Fair questions. Not only have I spent a career using each of the above excuses, those problems have been even more exacerbated because I have suffered from anxiety and depression. I own every positive and negative decision I’ve made, but the challenges of what I’ve suffered from have made even the most casual lay-up look like a half-court shot.

And I don’t want others to have to go through what I did to get back to a positive place. There’s no reason that a job in sports needs to be difficult or painful. It should be the honor of a lifetime to represent a professional sports badge, and Empowerment of a Salesperson’s Happy Salesperson Blog wants to make sure we support salespeople when they are doing just that in the office, but, also, in creating a positive life out of the office, too.