Search
  • Brett Zalaski

What This Moment Will Prove


As Luke Skywalker is struggling to learn the Jedi ways in the Star Wars movies, Yoda jumps in with one of the most iconic quotes of the franchise, 'Do or do not, there is no try.'


I don't care how strong your fanbase is...this moment will test teams, managers, and sales reps regardless.


So this unique moment will prove one of two things...

  1. There will be teams, managers, and sales reps who step up in this moment and create opportunity from it. They will seize the day.

  2. There will be teams, managers, and reps who will use this moment as an excuse. They may start with good intentions, but it will turn into a two month vacation...only to return to a dead pipeline...and a ton of excuses.


To me, there's no third option. So which camp will you end up in?